The Rise and Fall of McDonald's Arch Deluxe

Weird History Food is taking you back to the 90s to relive one of McDonald's biggest and most delicious failures --- the Arch Deluxe. When it comes to finding success in the marketplace, knowing your competition is key. But even more important than understanding your competition is knowing your target customer - and this is the mistake McDonald’s made with the 1996 release of the Arch Deluxe burger.