The Century of the Self
The legacy of famed psychoanalyst Sigmund Freud shapes lives around the world, often without people realizing it. This miniseries examines his ideas about human desire and how they connect to advertising, consumer culture, and politics.
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Season 1
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1
E1
Happiness Machines
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
Mar 17, 2002 · 59m -
3
E3
There Is a Policeman Inside All Our Heads. He Must Be Destroyed
In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. They were inspired by the ideas of Wilhelm Reich, a pupil of Freud's, who had turned against him and was hated by the Freud family. He believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself.
Mar 31, 2002 · 59m -
4
E4
Eight People Sipping Wine in Kettering
How both the Labour Party in Britain and the Democrats in America have sought to gain power through use of the focus group, invented by psychoanalysts to fulfil desires of the inner self.
Apr 7, 2002 · 59m
