The Toys That Made Us
The minds behind beloved toy franchises trace how each creation rose, reshaped popular culture, and sometimes lost its momentum. Across the series, you’ll hear about the big ideas, the business push, and the legacy left behind.
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Season 2
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1
E1
Star Trek
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
May 25, 2018 · 43m -
2
E2
Transformers
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
May 25, 2018 · 46m -
3
E3
LEGO
From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
May 25, 2018 · 44m -
4
E4
Hello Kitty
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.
May 25, 2018 · 43m
