The Game Plan

Shaquille O'Neal and hip-hop artist Quavo team up to provide business expertise and a life-changing opportunity to up-and-coming luxury streetwear brand Kultured Misfits.

Shaquille O'Neal and WNBA legend Lisa Leslie offer their business experience and connections to Goldest Karat Publishing, an independent book company committed to diversity in children's literature.

Shaquille O'Neal and hip-hop artist Big Boi provide a once-in-a-lifetime collab with Make Music Count, an innovative education app that uses popular songs to help children learn.

Shaquille O'Neal brings on NBA superstar Dwyane Wade to access his artistic side and help expand the business of Emmy Marshall, an Atlanta-based abstract painter.

Shaquille O'Neal teams up with WNBA Star A'ja Wilson to help Just 4 Girls Salon, a hair salon empowering young black girls through the growth, maintenance, and celebration of their unique hair.

Shaquille O'Neal and rapper/activist Killer Mike explore ways to raise capital for Gangstas to Growers, an agribusiness and training program that provides work opportunities for at-risk and formerly incarcerated youth.